Marketing Coordinator / Senior Marketing Coordinator
As the Marketing Coordinator, you'll oversee the entire lifecycle of marketing campaigns, from conceptualization to execution and post-analysis. This role requires a blend of strategic planning, content creation, and day-to-day management to ensure a cohesive brand message and increased customer engagement. Operating in a fast-paced environment, you'll need strong judgment, attention to detail, and adaptability. Collaboration with various teams is essential to ensure campaign execution aligns with business objectives. The ideal candidate should have a deep understanding of our products, competitors, and market trends, coupled with creativity and meticulousness in their marketing approach.
Key Responsibilities
- Campaign Coordination: Plan, execute, and track marketing campaigns across multiple channels, including digital, social media, email, print, and events. Coordinate timelines, deliverables, and resources to ensure seamless campaign execution.
- Content Development: Collaborate with the creative agency to develop compelling marketing materials, including copywriting, graphics, videos, and other creative assets. Ensure that all content aligns with brand guidelines and resonates with target audiences.
- Marketing Collateral Management: Manage the production and distribution of marketing collateral, such as brochures, flyers, posters, and promotional materials. Coordinate printing, shipping, and inventory management to support marketing initiatives effectively.
- Digital Marketing Support: Assist in the management of digital marketing channels, including website updates, social media posting, email campaigns, and online advertising. Monitor campaign performance metrics and provide insights for optimization.
- Market Research and Analysis: Utilize market research and competitive analysis to identify trends, customer preferences, and opportunities for innovation. Use data-driven insights to inform marketing strategies and decision-making.
- Event Coordination: Support the planning and execution of marketing events, trade shows, and sponsorships. Coordinate logistics, booth setup, promotional materials, and post-event follow-up to maximize ROI and brand exposure.
- Collaboration and Communication: Effectively communicate campaign status, provide insights, and collaborate cross-functionally to ensure alignment and integration of marketing efforts across various departments.
- Data-Driven Decisions: Produce summaries of campaign performance, monitor marketing effectiveness, and conduct competitive analyses to identify areas for improvement and inform future strategies.
- Industry Trends: Stay informed about industry trends, competitor activities, and customer behavior to identify opportunities for innovation and improvement.
- Be a Strong Advocate for Company Purpose and Values: Use the Lightcurve values as your guide to how you operate and engage with customers.
Experience and Qualifications
- Bachelor's degree in marketing, communications, public relations, or a closely related field
- 1–3 years of marketing experience (required); 6+ years of marketing experience for Senior Coordinator role
- Telecommunications experience a plus
- Strong understanding of marketing principles, strategies, and tactics. This includes knowledge of market research, consumer behavior, branding, advertising, digital marketing, and social media marketing.
- Excellent written and verbal communication skills are essential. Candidates should be able to effectively convey ideas, write compelling copy, and communicate with various stakeholders.
- Strong organizational skills to prioritize tasks, meet deadlines, and ensure smooth project execution
- Proficiency in analyzing marketing data and metrics to evaluate campaign performance and make data-driven decisions. Familiarity with tools like Google Analytics, CRM systems, and marketing automation platforms is often required.
- Ability to think creatively and come up with innovative marketing ideas and campaigns that resonate with the target audience
- Proficiency in digital marketing channels such as email marketing, social media, content marketing, SEO, and SEM. Experience with managing social media accounts, creating content calendars, and executing digital advertising campaigns is highly valued.
- Ability to collaborate closely with other members of the marketing team as well as cross-functional teams such as sales, product development, and design. Being a team player and having strong interpersonal skills are important.
- Basic project management skills to effectively plan, execute, and monitor marketing initiatives. This includes coordinating with internal teams and external vendors, and tracking project timelines and budgets.
- The marketing landscape is constantly evolving with new technologies, trends, and consumer behaviors. A Marketing Coordinator should be adaptable and willing to learn new skills and tools to stay ahead in the field.
- Experience with relevant software and tools used in marketing is a plus
- A scrappy, nimble, innovative, hands-on contributor who is not afraid to roll up their sleeves to accomplish goals and has a passion for competing and winning against larger players in the market
- Must possess and be able to maintain a valid driver's license and non-negligent driving record
- Must be able to complete all background checks and drug screenings with satisfactory results
Measuring Success
- Campaign Performance: The effectiveness of marketing campaigns is a key measure of success for a Marketing Coordinator. This includes metrics such as campaign reach, engagement, conversion rates, and return on investment (ROI). Successful campaigns should achieve predetermined goals and objectives, such as increasing brand awareness, generating leads, or driving sales.
- Brand Consistency: Maintaining consistency in brand messaging and visual identity across all marketing channels is essential for building brand recognition and trust. Success can be measured by the degree of alignment between marketing materials, adherence to brand guidelines, and consistency in brand communication.
- Timeliness and Efficiency: The ability to manage marketing initiatives within established timelines and budgets is important for success. Measures of success include meeting project deadlines, staying within budget constraints, and maximizing resource utilization to achieve optimal outcomes.
- Cross-Functional Collaboration: Collaboration with internal teams and external partners is critical for executing successful marketing campaigns. Success can be measured by the level of cooperation and alignment achieved across departments, as well as the effectiveness of communication and coordination in achieving shared objectives.
- Lead Generation and Conversion: Generating high-quality leads and converting them into customers is a primary objective of marketing activities. Success can be measured by metrics such as lead quantity, lead quality, conversion rates, and sales revenue attributed to marketing efforts.
Location, Physical Requirements, Hours, and Work Environment
- This position is a mix of in-office and field-based work requiring travel within assigned territories (Tacoma, Eatonville, Yelm, or Ellensburg/Selah). You'll be on your feet, standing, walking, stooping, twisting, and using fine motor skills, as well as sitting, typing, and viewing computer screens for extended periods of time.
- You will be hosting events in neighborhoods and engaging with residents in all types of weather.
- Expect to be active outdoors, carry lightweight marketing materials, and occasionally navigate uneven terrain.
- Reliable transportation is required.
- Hosting after-hours marketing events may result in occasional non-typical workday schedules.
- Weekends and evenings may be required at times during peak event seasons.
Compensation
- The pay range for this full-time position spans $66,000 to $89,000 per year depending on experience (Marketing Coordinator, hourly vs. Senior Marketing Coordinator, salaried)
- Medical, dental, and vision insurance
- 10 paid holidays
- 4 weeks per year paid time off, prorated
- 401(k) with company match
- Mileage and travel reimbursement with manager approval
Lightcurve is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.